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10 Key Steps to Ranking Higher on Google Maps

27-07-2022, 13:21 1 012
10 Key Steps to Ranking Higher on Google Maps,

Are you looking for a place to dine in an unfamiliar area or need a mechanic to help with an unexpected flat tire.

Where are you looking? If you answered Google Maps, you are not alone.
Today, many of us turn to Google Maps to find local businesses and make better buying decisions.

So how can local businesses rank higher among consumers who are increasingly looking to buy local goods and services?

Here are ten steps you need to take to get a good ranking, get more traffic and get more customers with Google Maps.

1. Get and complete a Google Business Profile

The first important step in becoming visible on Google Maps is to approve and optimize your Google Business Profile (GBP - formerly known as Google My Business or GMB).

You can do this by simply searching for your business name on Google or Google Maps and verifying your listing if you haven't already.

If you have a list and are signed in with your Google account, you can now edit it, even directly from the search results.

As the property of Google, GBP provides Google with an initial signal of the existence of your business and the information provided herein is assumed to be accurate and up-to-date.

Google will match this data with what it finds on your website and other local directories and resources; Learn more about its current importance.

2. Post related content (including photos)

After you announced your listing in sterling, your job is only partially done.
Google rewards active businesses with higher visibility on Google Maps, so it's important to post regular updates to your GBP profile.

These updates can and should include special offers, organized events, links to relevant blog posts or general business news.

Where possible, including photos in your updates is also encouraged, as visuals are more likely to increase viewer engagement in terms of shares or clicks.

You should also include links in your posts, ideally to the main product or service pages on your website.

3. Optimize your web presence for local organic search

If you want to rank well on Google Maps, you must ensure that your online presence, including your website and external content, is optimized for your local audience.

You can start by doing a local SEO audit to determine what you need to focus on in terms of keyword, content, and links as these are the three main components that a presence is built on.

Your website should be properly structured so that Google can easily crawl and index your content, and the content on your site should be saturated with relevant, locally targeted, intent-driven keywords and logical internal and external links to your answers. audience. looking for.

Google rewards websites that lead users to answers with the fewest clicks.
Websites should also load quickly and provide smooth navigation regardless of the device.
This is especially important at the local level, as search engines are increasingly starting their searches from their phones.

4. Use the Local Business Scheme

When it comes to structuring content and especially business details, Google and other search engines prefer standardization, which has led to the development of schema.

Local Schema allows businesses to wrap their content in code to make it easier for Google to crawl and index it.

The Local Business Map covers many of the same business details found in a Google Business Profile, which Google will naturally refer to.

The easier it is for Google to verify your location, the more likely it is that your business will show up prominently on Google Maps.

5. Embed Google map on contact page

Although it's not explicitly stated that embedding a Google Map on your website will make a difference in terms of your Google Maps rankings, it can be assumed that this is Google's preferred format.

Again, Google can provide a consistent user experience for its searchers, which should also be the goal of any business looking to please its customers.

6. Collect and remember your feedback

Any company can create a sterling listing, make sure its basic business information is up to date, and post a lot of relevant local content.

However, another critical factor in determining whether or not a local business appears on Google Maps, and where, is customer reviews.

Google pays close attention to both the number of reviews your business receives and how actively it responds to those reviews, whether they're positive or negative.

Any business naturally wants to limit the amount of negative feedback it receives, and all negative feedback should be dealt with quickly.

In fact, this can be a valuable way of demonstrating your business's commitment to customer service.
While there are many places where customers can leave reviews online, including Facebook, Yelp, and other industry review sites, reviews on GBP profiles will carry more weight when it comes to Google Map rankings.

Consider asking your customers for feedback soon after you've successfully delivered a product or service, when a supposedly positive experience for their customers is most important.

Services are available to help automate review requests (via email or text messages) after certain online or offline customer actions (such as ending a meeting, paying a bill, etc.) and managing reviews from multiple sources via central control panel.

Automation can save a lot of time for busy local businesses and ensure a regular stream of positive feedback.

7. Update your local listings/citations with NAP

The three most important pieces of referral information on your GBP, website and online are your name, address and phone number or NAP .

It's very important to both Google and your audience that your NAP be consistent and accurate across all of these sources.
These links to your business from third party sites are also called citations.

To find and make sure your NAP is up to date, you can start by simply searching for your company name and checking all the places where information about your company can be found.

Check each copy and contact each catalog or website owner to update this important contact information as needed.

There are also free and paid automated local listing services that will allow you to identify and update your NAP, as well as other important business information such as your website URL, services, or even related images, from one central location.

8. Create local backlinks

Backlinks or inbound links are actually an extension of our NAP strategy whereby you want relevant local third party websites to link to your main website pages.

Backlinks can validate your business from both a local perspective and a product/service perspective.

If you maintain listings with links in local directories, you must ensure that these listings are in the appropriate categories if category options are offered.

Ideally, these links to your website are "follow" links, which means that Google will track and recognize the source of the link to your content.

Most directories recognize the value of "follow" links and therefore charge for inclusion, but you should also look for safe linking opportunities from other free sources such as the websites of relevant partners, industry or service organizations.

9. Engage with your community

In the same way that Google rewards activity in pounds sterling, it also pays attention to how active a business is in its community in order to establish its local presence and credibility.

Companies that are known to interact with local service organizations (such as chambers of commerce, charities or sports groups), sponsor local events, or partner with other prominent local businesses are naturally considered a thriving part of the community.

Engagement may include posting and/or promoting related content, such as event announcements, partner pages associated with these partner organizations, and of course, physical engagement and possibly mention/links in local news or other publications.

10. Notice the SERPs and the long tail

If you're going to optimize any aspect of your local web presence, you'll want to track your progress in terms of whether you're ranking on Google Maps and regular search engine results pages (SERPs) based on keywords that you are using. hoping to be found.

You can do your own Google searches manually (preferably in incognito mode and not signed into a Google account), or you can choose from several ranking monitoring tools, many of which allow you to filter Maps rankings specifically.

When choosing keywords, be sure to consider and include local identifiers and qualifying keywords such as "near me", "best" and "affordable" - e.g. "auto repair shop near me", "best auto repair shop in Barry" . ”, or “affordable body repair”.

Three, four and five keyword phrases like these are considered long tail meaning they may not have significant local search volume, but these volumes can add up and any local business is advised to focus on topic groups of related keywords instead nothing to chase after more competitive phrases.

Over time, if you do establish local authority for your business, it will be followed by a top short-tail ranking.

Put your business on the Google map

So now with your laundry list in hand, go ahead and put your local business on the map.

Establishing your authority and expertise online isn't really all that different from how it's always been in the real world, but it can take time, just like any real relationship.

Google rewards companies that provide the best answers to their customers' questions, provide reliable products and services, play an active role in the local community, get their customers to say nice things about them, and provide excellent customer service at all times. .

If this describes your business, go out and do it.

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